HRIS Software Marketing Agency From “HRIS vs HCM” search to a renewed, paying customer.

Nothing is hidden. Google Ads management runs 10% of your monthly ad budget, $600/mo minimum, charged as a flat fee with zero markup on what actually goes to Google. SEO is $50 per page per month, 10-page minimum to start. A custom site is a fixed one-time package — eight options, $1,500 to $20,000+, full list at /websites. There's no setup fee, nothing locks you into a contract, and your first 30 days come with a guarantee: not happy, you don't pay. Send us a rough picture of your platform and pricing comes back within one business day.

Probably, if any of this sounds familiar: trials sign up but nobody ever finishes a real payroll run, your cost per demo has been climbing every quarter, or your pipeline still leans on conference booths and word of mouth. Fixing any one of those usually pays for what we charge. We handle the landing pages, the ad campaigns, the SEO content, and the onboarding sequence — freeing your team to stay on the product. If your demos and renewals are already healthy, there's genuinely no reason to add us.

SearchPod owns everything between an HR leader's first search and a signed renewal: your site and demo landing pages, Google Ads aimed at people actively comparing HRIS platforms, the SEO and comparison content that settles “HRIS vs HCM” once and for all, AI-search visibility so assistants name your platform, and the onboarding email that gets a real payroll cycle running before a trial lapses.

Start by asking whether they can explain how a 15-person self-serve buyer differs from a 300-person enterprise evaluation with a security review attached — if they can't, they haven't worked this category. Ask how a signed customer gets traced back to the search term that started her trial. And bring up multi-state payroll tax, I-9, and ACA reporting; an agency that goes quiet on compliance basics hasn't sold to HR buyers before. Then make sure ownership is real: your domain, your ad accounts, your analytics — all registered to you, not us.

The first demo requests usually show up within a few weeks of launching paid campaigns. Organic rankings for comparison and category terms are slower — plan on 3 to 4 months before they start compounding without a per-click cost. Onboarding email moves faster than either, lifting trial-to-paid conversion from week one, which is why lead volume for most HRIS companies builds steadily over a 6 to 8 month window rather than spiking all at once.

There's no gap for a trial to fall through, because one team owns the site, the paid campaigns, the SEO, the AI-search work, and the onboarding sequence — not five vendors handing off pieces to each other. We get judged on demos, trials, and renewed customers, never on traffic. Pricing is public, nothing requires a contract, setup runs $0, and every account — site, ads, analytics, customer data — stays registered to you starting day one. First 30 days don't deliver? You owe us nothing for them.

The rate card is public — nothing about it changes once you're on a call with us. What moves is scope: a self-serve trial funnel built for small companies costs differently than a sales-assisted motion built for enterprise HR teams. Tell us what your product does and how it's sold, and pricing tailored to that comes back within one business day.

A visitor who never signs up isn't a metric we celebrate. Landing pages and CTAs are built around one action — book a demo, start a trial — and every signup gets a source tag: which campaign, which keyword. That's how you get a real number for cost per demo, and see which channel is actually worth renewing budget for.

Yes — differently, though. For small companies, the funnel runs self-serve: landing pages, a free trial, and onboarding nudges instead of a sales call. For mid-market and enterprise buyers, we drive demo requests and build content for the longer evaluation — the security-review and procurement material larger HR teams ask for before they'll sign. Plenty of HRIS platforms sell to both types of buyer at once, so both funnels typically run side by side.

We're not the ones who handle payroll compliance — that stays with your product and legal team. What we do is make sure a buyer can actually find your answers on multi-state tax handling, I-9 and E-Verify, and ACA reporting before she starts wondering whether you've thought about it at all. Buried compliance information is a fast way to lose a demo you'd otherwise have won.

Site, ad accounts, analytics, customer records — everything sits in accounts that belong to your company, not to us. Walk away any time; nothing needs to be exported or handed back, because it was never ours to begin with.

Give us two to four weeks for most HRIS sites and demo pages to go live. The real driver of that timeline is turnaround on your end — how fast product screenshots, your pricing tiers, and draft feedback come back to us. You'll get an actual launch date up front, not a vague estimate.