HubSpot App Marketplace Marketing From a Marketplace click to a portal that upgrades and stays.

Google Ads management runs 10% of whatever you spend with Google monthly, with a $600 floor, and we never tack a markup onto the media itself — your budget goes to Google, not to us. SEO is priced per page: $50 a month per page, 10 pages minimum, and for a Marketplace app that usually means your core category page plus a page apiece for the Hubs you actually serve. Landing pages or a full site run anywhere from $1,500 up past $20,000 depending on which of the eight one-time website packages fits (the breakdown lives at /websites). There's no setup charge, nothing to sign beyond month-to-month, and if the 30-day guarantee period comes and goes without results, you don't pay for it. Send us the Hub your app plugs into and a real number comes back inside a business day.

Depends where the leak is. If listing views aren't turning into trials, if scopes get granted but the property mapping and workflow enrollment never happen, or if every install still comes from HubSpot's own browse-page ranking rather than anything you're doing — any one of those, fixed, usually pays for the engagement by itself. We take the landing pages, the paid and organic acquisition, and the review system so your engineers stay on the integration. If trials are already converting well without help, there's nothing to fix.

We're the team behind everything that isn't the Marketplace listing algorithm itself: the site and listing landing pages, Google Ads aimed at admins already comparing apps for their Hub, the SEO that wins the “alternatives to” and comparison searches before anyone opens the Marketplace tab, and a review system built inside HubSpot's own guidelines that moves your star rating and your Certified App standing. One team, one pipeline, no handoffs.

Ask what they actually measure — trials that get a property mapped and a workflow running, or just clicks. Ask whether they can trace a connected install back to its CAC and its renewal value six months later. Ask if they understand how App Certification and Marketplace reviews actually interact with category ranking, because a generic SaaS playbook gets that wrong. Then confirm who owns your accounts — site, ad platforms, and portal data should sit in your company's name, not the agency's.

Paid search usually starts producing trials within the first few weeks. Category, comparison, and “alternatives to” rankings generally take 3 to 4 months to gain real traction and keep building from there, with meaningful trial-volume growth typically showing up around month 6 to 8 as rankings and review count compound together. Onboarding email is the fast lever — it can start lifting your trial-to-paid rate in week one, while the organic and Marketplace-ranking side is still catching up.

No agency roulette. The person writing your ads is the same person watching your review count and building your onboarding sequence, so nothing gets dropped between channels — and we're measured against trials, installs, and paying portals, never impressions. Pricing sits on a public page, there's no annual contract to sign, and your site, ad accounts, analytics, and portal data are registered to your company from the first day.

There's no private rate card — /pricing lists real starting numbers for every service we run. What changes from proposal to proposal is scope: which Hub or Hubs your app actually serves and how many Marketplace categories it's competing in. Send those details over and a real proposal comes back within a business day, no strings attached.

Trials, installs, and paying portals are what get reported — traffic on its own doesn't pay anyone's bills. Every landing page and CTA is built to produce a connected trial, and every trial gets traced back to whatever campaign started it, so the CAC, trial-to-paid rate, and renewal value you see per channel are real, not estimated.

Yes — and we treat them as separate buyers, not one persona. A Marketing Hub admin wants proof around campaigns and lead capture, a Sales Hub RevOps lead wants proof around pipeline and deal automation, a Service Hub buyer wants proof around ticketing and case load, and an Enterprise-tier portal layers custom objects and data governance on top of whichever Hub it's actually asking about. Content and landing pages get built per Hub, not blended into one generic pitch.

Yes, entirely. Your site, brand assets, ad accounts, analytics, and any portal or customer data sit in accounts registered to your company, full stop. We work month-to-month, so if you ever walk away, nothing gets held back — it all just stays exactly where you left it.

Yes. The prompt goes out right after an admin's first workflow actually fires — not right after install — and it stays fully inside the rules HubSpot publishes for App Marketplace listings: no incentives, nothing timed or worded in a way that would get a listing flagged. A steady drip of recent, honest reviews moves your category rank more than any single spike ever does.

Yes. Admins switching apps type “[competitor] alternative” or pit two names against each other constantly — a comparison page or an ad targeting that exact search is standard practice in this category, not an edge case. We write and target that content within whatever trademark and policy limits Google Ads and HubSpot's own Marketplace guidelines set.

Two to four weeks is the usual range for a Marketplace app site or a set of listing landing pages. What actually sets the pace is how fast you can turn around screenshots, use-case detail, and feedback on the draft — you'll know the real timeline before any work starts.