Infectious Disease Marketing Agency Turn hospital consults and travel-medicine searches into booked infectious disease visits.
Hospital consult orders and self-booked travel or PrEP visits arrive on completely different timelines and need different pages to land on.
- Separate pages and ad copy for travel vaccines, PrEP/PEP starts, and OPAT follow-up — not one generic “infectious disease” landing page
- A homepage confident enough for a surgeon's referral coordinator and warm enough for a patient who just learned they need six weeks of antibiotics
- Every hospital consult and self-booked search tracked from the first click to the chair in your exam room
Prefer to talk? (519) 930-8818 — a strategist, not a sales script.
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Referral or search
“Infectious disease doctor near me”
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New patient inquiry
Call, form, or booking click
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Appointment booked
Added to your schedule
One team. One growth system.
- Website
- Ads
- SEO
- AI Search
- Follow-up
- Reviews
- most ID consults start as a hospitalist's or surgeon's order, not a patient's search
- Referral-led most ID consults start as a hospitalist's or surgeon's order, not a patient's search We keep your practice visible and credible with the hospitalists, surgeons, and oncology teams deciding which group gets the next consult.
- travel medicine and PrEP/PEP are the two service lines patients book without waiting on a referral
- 2 self-referred paths travel medicine and PrEP/PEP are the two service lines patients book without waiting on a referral We build dedicated pages and campaigns for both, without pulling focus from the hospital relationships that bring in the rest of your patients.
- for your site, ads, SEO, AIO, email & reviews
- 1 partner for your site, ads, SEO, AIO, email & reviews One team that actually talks to itself, instead of five vendors working from different playbooks.
These describe typical patterns for the specialty — your actual growth depends on your hospital relationships, local travel-clinic and PrEP competition, and how your payer mix shakes out.
Why Growth Stalls
The four reasons infectious disease practices stall out.
Being right about the diagnosis doesn't fill next month's schedule on its own. Here's where infectious disease practices actually lose new patients.
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Your consult volume depends on order sets you don't write
Most new patients arrive because a hospitalist entered a consult order for an unexplained fever, a surgeon flagged a post-op wound that won't close, or an oncology team is managing neutropenic fever in a chemo patient.
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The word “infectious disease” still means COVID to most people
Lyme disease, a fungal bloodstream infection, a wound that grew MRSA, osteomyelitis after a joint replacement.
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Travelers and PrEP patients book with whoever answers first
Someone with a flight to a yellow-fever country in six weeks, or someone inside the 72-hour window to start PEP after a possible HIV exposure, isn't comparing five practices.
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OPAT patients leave with a PICC line and a phone number, not an appointment
A patient discharged on six weeks of IV vancomycin or ceftriaxone through a PICC line is supposed to call and schedule their own follow-up and lab draws.
Your growth engine
More new patients, from five channels working as one.
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Custom Website
Builds hospitalist trust
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Google Ads
Travel-vaccine & PrEP searches
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SEO
Wins the local map pack
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AI Search
Named for infection questions
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Email Marketing
Keeps OPAT follow-up on track
More new patients
Google Ads · PPC
Google Ads for infectious disease practices. Show up the moment a trip, an exposure, or a bite forces a decision.
A traveler with a flight booked isn't shopping around — they need a yellow fever shot before a deadline that doesn't move.
- A campaign for travel vaccines, a separate one for PrEP/PEP, and a third for OPAT and post-discharge follow-up, each with its own message
- Landing pages built to answer the actual question — vaccine timing, PEP eligibility, what an OPAT follow-up visit involves — then book the visit right there
- Cost per booked appointment broken out by service line, so you know which campaign is actually worth the spend
Sponsored
www.yourinfectiousdiseasepractice.com
Travel Medicine & Infectious Disease Care · New Patients Welcome
Board-certified infectious disease specialists offering travel vaccines, PrEP, and infection care. New patient and referral appointments within the week.
- Travel Vaccines
- PrEP & PEP
- New Referral Bookings
Call (415) 555-0163
www.competitor-idclinic.com
Infection & Travel Health Clinic
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Bayview Infectious Disease Associates
You5.0 5.0 out of 5 stars, · 118
“They caught what three other doctors missed and got me on the right treatment fast.”
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Riverside Travel & Infection Clinic
4.9 4.9 out of 5 stars, · 203
“Got my travel vaccines sorted a week before my trip, no hassle at all.”
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Cedar Park ID & Immunology Group
5.0 5.0 out of 5 stars, · 156
“They fit me in the same week my doctor sent the referral over.”
Local SEO
Search engine optimization. Be the name a hospital case manager already trusts.
Two people are checking your name for two different reasons: a hospital case manager confirming you're legitimate before routing a consult, and a traveler comparing three travel clinics that all turned up in the same map-pack search.
- Map-pack visibility for infectious disease, travel-clinic, and PrEP-related searches in your service area
- A page for every city and neighborhood you actually draw patients from, not just your main clinic address
- New reviews arriving regularly enough that your map-pack spot doesn't quietly slip to a competitor
High-Intent Visibility
The searches already happening before you ever hear about them.
This list mixes two very different people: someone booking a trip who just typed “yellow fever vaccine” into their phone, and a hospital scheduler deciding which ID group gets tomorrow's consult.
Page one of Google & Bing
The infection, travel-medicine, and consult-related searches our SEO and ad accounts are built around, whether someone pays to be there or ranks there for free.
- infectious disease doctor near me
- travel clinic near me
- yellow fever vaccine near me
- PrEP doctor near me
- HIV specialist near me
- recurring fever causes
- infection won't go away with antibiotics
- tick bite infection doctor near me
- outpatient IV antibiotic clinic near me
- second opinion infectious disease
- typhoid vaccine before travel
- new patient infectious disease accepting referrals
Google Search · Bing Search
Recommended by AI search
So when a traveler or a worried patient asks ChatGPT or Gemini instead of Googling, your practice is the name that comes back.
- “Who's the best infectious disease doctor near me?”
- “What vaccines do I need before traveling to [country]?”
- “Recommend a PrEP doctor near me.”
- “Find an infectious disease specialist accepting new referrals near me.”
- “Why won't my infection go away with antibiotics?”
Google Gemini · ChatGPT · Claude (Anthropic) · Google AI Overviews · Perplexity
Treat this as a sample, not a guarantee — which terms actually matter depends on your service mix, your local travel-clinic and PrEP competition, and how established your hospital relationships already are. Both organic rankings and AI-tool visibility build over months of steady content, not a single ad campaign.
Email Marketing
Email marketing for infectious disease practices. Don't let a PICC line outlast your follow-up.
Six weeks of IV antibiotics only works if the patient shows up for every lab draw and every PICC-line check — miss enough of them and the whole course falls apart.
- A consult that's been sitting unbooked for a day or two gets a friendly nudge, not silence
- Dosing, lab-draw, and PICC-line check reminders timed to each patient's actual antibiotic course
- Once treatment wraps up clean, a review request goes out on its own — no one has to remember
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Your consult is in — let's find you a time
Your hospitalist's office sent this over this morning — a couple of taps and you're on the schedule.
Referral follow-up -
Your next PICC-line check is coming up
A quick reminder to keep your antibiotic course on track, plus what to flag if anything looks off.
Reminder -
Time to lock in your travel vaccines?
Appointments fill up fast close to departure dates — grab yours before your trip gets closer.
Travel medicine
Proof, not promises
Know exactly what turned into a booked visit.
Your site, your ad accounts, and your follow-up emails all report into the same dashboard, so instead of guessing you can see exactly what a new patient cost you and where they came from.
Lead Tracking A consult order never just sits there
A consult order that comes through the hospital's EHR, a call from a worried traveler, and a PrEP inquiry submitted through a form at midnight all land in the same place and get followed up automatically, whether or not anyone on staff is at a desk to catch it.
See the source of every single inquiry
A consult gets tagged to the referring hospital or surgeon's office, a travel-vaccine lead gets tagged to the search or ad that produced it.
No one has to keep a callback list
A referred patient who hasn't booked within a day or two starts getting automatic texts and emails until they land on your calendar, so nothing depends on someone remembering to dial them back.
ROI Tracking The real cost of a new patient
Whatever led to a booked visit — a hospital consult, an ad click, a search someone ran on their own — gets traced back so you can put a real number on cost per new patient, and see whether growth this month leaned on hospital relationships or on travel and PrEP demand you paid to capture.
One real number, not a guess
Ad spend, staff hours on the phone, and every completed booking combine into a single figure.
Two funnels, tracked apart
Hospital and surgeon referrals get counted separately from travel-vaccine and PrEP searches that patients start themselves, so you can tell which of the two is actually growing month over month.
Call Analysis A missed call doesn't have to be a lost patient
A surgeon's office calling to firm up a same-day consult, or a traveler calling about a vaccine appointment before a Friday flight, can both fall apart in one clumsy call.
A score on every single call
Each call gets scored against one outcome.
A text before they hang up on you
If a call goes unanswered, the caller gets a text back within seconds.
Review Generation Proof that shows up before the phone call
A patient checking out the name their hospitalist just gave them, or a traveler cross-referencing three travel clinics in the same tab, both stall out on your review count before they ever dial.
Asked once, at the moment it lands
Finish a course of treatment cleanly and one short text or email goes out asking for a review.
One inbox for every review
Everything posted on Google or anywhere else you're listed shows up in a single feed, so a bad one gets a fast reply instead of sitting there dragging down the number a stranger sees first.
Our work
Six live sample sites. Yours gets a design all its own.
Samples from other niches
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Lakeshore Cardiology
Specialist credibility, patient warmth · Healthcare
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Express Care Group
In, out, no surprises · Healthcare
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Atrium Health Society
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Aurora Mind Health
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Sanctum Therapy
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Stride Movement Clinic
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Straight answers
Marketing for infectious disease, without the mystery
Every number here is public, and every infectious disease practice pays the same rates. Managing Google Ads runs 10% of whatever you spend on ad budget each month, with a $600/month floor, and none of your ad dollars get marked up on the way to Google. SEO is billed at $50 per page per month, with a 10-page minimum to start. If you need a new site, that's a one-time build — eight packages ranging $1,500 to $20,000+, sized to whether you're a solo ID specialist or a multi-provider travel-and-infection group (full breakdown at /websites). No setup charge, no lock-in contract, and a 30-day guarantee: if month one doesn't produce, you don't owe us for it. Give us a rough sense of your consult volume and how much of your practice is travel medicine or PrEP, and a proposal with real numbers lands in your inbox within a business day.
It depends on where the leak actually is. If a pharmacy travel clinic or a sexual-health clinic keeps out-ranking you for the travel-vaccine and PrEP searches you'd otherwise win, or if patients discharged on IV antibiotics aren't making it back for follow-up, that's a fixable marketing problem. If your hospital consults alone keep your calendar full and nothing's slipping through, spending on this may not move the needle yet.
Think of it as the six levers that actually move your new-patient count: a website that has to read as credible fast, Google Ads and local SEO built around real search moments, AI-tool visibility, follow-up email that catches people before they drift, and a review pipeline that builds trust before a stranger calls a specialist they've never met. We run all six as one connected system instead of handing each to a different freelancer.
Ask two questions. First, do they understand that a hospital consult and a self-booked travel-vaccine visit are two completely different sales motions that need separate pages and separate ad copy — not one generic “infectious disease doctor” landing page? Second, can you walk away with everything you paid for — your site's code, your ad account logins, your patient records — if the relationship ends? An agency that treats those as theirs to hold onto isn't the right one.
Different pieces move at different speeds. Ads for travel vaccines and PrEP can be live and generating calls within a couple of weeks, since those patients are already searching. Local SEO and your AI-search presence build more slowly — plan on roughly 3 to 4 months before rankings feel steady. Hospital consult volume is the slowest to shift, usually 6 to 8 months, since it depends on hospitalists and surgeons noticing and trusting a name they haven't sent a patient to yet. Meanwhile, the automated follow-up on OPAT and referred patients is doing its job from week one — that part doesn't wait on rankings.
Most ID practices end up with a web developer, an ad buyer, and an SEO freelancer who've never spoken to each other, each blaming the other two when leads dry up. We're one team across all of it, pricing is posted publicly instead of quoted case by case, there's no markup on top of your Google spend, and everything — your site, your ad accounts, your patient data — stays titled to your practice. Try the first month; if it doesn't produce, you don't pay for it.
A hospitalist who trusts you sends the next fever-of-unknown-origin case your way without thinking twice — that trust is worth more than almost anything we could buy in ads. What marketing can do is make sure your site and your online presence hold up when a referring office checks you out before calling, and that your subspecialty pages — OPAT program details, transplant and oncology infection support, drug-resistant organism management — spell out exactly which of their patients you're set up to handle.
Yes — these are the two service lines where your patients act like patients in any other specialty: they search, compare, and book without waiting for anyone to send them. We build a dedicated travel-medicine page (vaccine list, timing guidance, walk-in availability) and a separate PrEP/PEP page, with ad copy matched to the moment — “yellow fever vaccine before travel,” “start PrEP today,” “PEP after exposure” — so a pharmacy chain or urgent-care clinic doesn't out-rank you for patients who were always going to be yours to win.
Yes — every call, form submission, and online booking is tagged from the day we launch. That means you can pull up a real cost-per-new-patient number at any time, and break it down by source: how many came from a hospital's consult order versus a travel-vaccine search versus someone booking a PrEP visit on their own.
Usually, yes. Instead of bolting on a separate scheduling widget your staff has to babysit, we wire the website's booking and referral-intake forms into whatever EHR or scheduling platform your front desk is already logged into all day — so a hospital referral or a travel-vaccine request shows up in the same queue as everything else, and we can still trace it back to whatever ad or search brought it in.
Your practice, no exceptions. The domain, the code, the ad accounts, and every record of patient data are registered in your name, not ours, from the day we build them. Walk away whenever you want and there's nothing to unwind — it was never ours to hold onto.
Two to four weeks is typical, and the pace mostly comes down to you: how fast we get provider bios, your OPAT and travel-vaccine service details, and any photos back. Once we have that, the build itself moves quickly, and we'll show you where things stand along the way instead of disappearing until launch day.
Free Proposal
Let's build your plan.
Give us a sense of your consult volume and how much of your practice runs on travel medicine or PrEP, and you'll have a plan with real pricing sitting in your inbox by the next business day.
- A plan sized to your consult mix and your travel/PrEP volume
- A free look at where your site and rankings stand today
- $0 setup, month to month, 30-day guarantee
Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.
Request your free proposal.
Tell us about your consult mix and how much of your practice is travel medicine or PrEP, and we'll build a plan around it — plus a candid read on where your current site is losing patients today. $0 setup, month to month, no obligation.