Platforms / Shopify SEO
Shopify SEO that works with Shopify's rules.
Shopify decides a lot for you: your URL prefixes, your sitemap, and how products sit inside collections. Some of that helps and some of it gets in the way. We write the collection and product pages that bring shoppers in, and we fix the handful of Shopify habits that quietly waste your crawl and split your rankings.
- $50 CAD or $38 USD per page
- From 10 pages a month
- Month to month, 30-day guarantee
Where Shopify shapes your SEO
The four Shopify settings we look at before writing a word.
Fixed URL prefixes
Every Shopify store uses /products/, /collections/, /pages/ and /blogs/ in its addresses, and you cannot remove those folders. Products can also load inside a collection path, like /collections/boots/products/trail-boot. Shopify points the canonical tag at the plain product URL, but many themes still link to the longer one. We fix those internal links so Google sees one address per product.
Robots.txt and the sitemap
Shopify builds sitemap.xml for you and keeps it current. It also writes a default robots.txt, which you can now change through a robots.txt.liquid template in your theme. Filter, sort and internal search URLs can multiply fast on a big catalog. We decide which ones stay crawlable and which ones Google should skip.
Product schema from the theme
Most Shopify themes print Product structured data, but quality varies a lot. Brand, GTIN, reviews and shipping details are often missing, and a review app may add a second Product block that disagrees with the first. We clean this up in the theme's Liquid files, using metafields for any details Shopify has no built-in field for.
Canada and US from one store
Shopify Markets can serve Canada and the US from subfolders or separate domains, and it adds hreflang tags for you. The risk is Google showing US shoppers a CAD price, or the reverse. We check which version ranks in each country and fix the market settings when the wrong one shows up.
What $50 a page buys on a Shopify store.
Collection pages first
Collections are where category searches land, like "merino base layers for women" or "cast iron dutch oven". Most stores leave them as a grid of products with a title. We add a short useful intro, a buying FAQ, and links to related collections, written by a person who has read your products.
Product pages next
Manufacturer descriptions appear on every other store selling the same item, so they give Google no reason to pick yours. We rewrite your best sellers first with real details: sizing, materials, care and who the product suits. Variants stay on one URL so their ranking signals do not get split.
How we measure it
We verify your domain in Google Search Console and track clicks and impressions for each collection and product we wrote. You see which pages gained ground and which did not. We never promise a ranking position, because Google decides that, not us.
What it does not cover
Theme rebuilds, paid SEO apps and product photography sit outside the per-page price. If your theme is the real problem, we quote a fix or a new build separately. Link outreach is not part of this service either.
How a Shopify SEO month runs.
01
Crawl and map
We crawl the store, list duplicate paths and thin collections, and match each page to the search it should win.
02
Write and fix
At least ten pages a month get written or rewritten, plus the theme fixes that stop duplicates and broken schema.
03
Check and adjust
Each month we compare Search Console data for the pages we touched and pick the next ten based on what moved.
Shopify SEO questions.
No. It is fast, it handles the sitemap and canonical tags, and the hosting is solid. The limits are the fixed URL folders and duplicate collection paths, and both can be managed. Stores that struggle usually have thin collections and copied product text, and those are writing problems, not platform problems.
No, Shopify does not allow it on its standard storefront. What you can change is the handle, the last part of the address. When you edit a handle, Shopify offers a checkbox to create a redirect from the old one, and we make sure that box is ticked.
Each page is $50 CAD or $38 USD, and the monthly minimum is 10 pages. You skip the setup fee, you can stop in any month, and if month one disappoints you, the 30-day guarantee makes that month free. Your proposal names the first ten collection or product pages we would write, and why each one made the list.
Usually not. Some apps help with image compression or bulk editing, but many repeat what your theme already does and add a second schema block that conflicts with the first. We check what is installed before adding anything new.
Only if the posts answer real buyer questions and link to the collections that sell the answer. Shopify's blog is simple but fine for guides like sizing charts or care instructions. We would rather write one strong collection page than three posts nobody searches for.
Find out which Shopify pages to write first.
Send your store URL. We will crawl it and send back the first ten pages we would write, with prices, within one business day.