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Cost dossier 8 min read Updated September 26, 2026

$1,000 to $3,000 a month: the real proposal we sent a private label cosmetics manufacturer

In short

A US private label skincare and haircare manufacturer selling to brand founders, with a Shopify store whose product sitemap listed only the home page, received a proposal on 2026-09-24 starting at $1,000 USD a month with a 12-page website included, stepping to $2,000 and $3,000 at new-client or revenue targets agreed in writing. Nothing upfront, a 30-day guarantee, month to month. It was sent the same day.

Key facts

  • Proposal date 2026-09-24, currency USD, sent by email the same day at the owner's instruction; the company's name, founder and location are withheld, and the prices are what was quoted on that date, not an offer.
  • Starting fee $1,000 a month with a 12-page website included, $0 setup, $0 upfront, a 30-day guarantee and no contract term; the ladder steps to $2,000 and $3,000 at new-client or revenue targets agreed together in writing.
  • The store's home page scored 49 for mobile performance with a largest contentful paint of twenty seconds and a page weight near eleven megabytes, and the company ran two domains, with the one on the founder's email redirecting to the one that ranked.
  • Shopify's product, pages and collections sitemaps returned no URLs beyond the home page, so most of a 53-product catalog was invisible to crawlers through the sitemap, and the store carried two reviews in total.
  • The demo added a three-step manufacturing quote form on every page, one page per product line, and pages for samples with published sample prices, fulfillment, minimum order quantities and compliance, which the blog covered but the site did not.

The business behind this proposal

The client manufactures private label skincare, haircare and specialty products for brand founders who want their own line without a factory. Its store ran on Shopify with 53 products, a blog that explained minimum order quantities and the process, and a single eleven-field quote form at the bottom of the home page. The lead came through a proposal request and the proposal was built in the September batch.

A private label buyer is a founder comparing manufacturers on minimums, sample cost, turnaround, fulfillment and compliance. The blog answered some of that; the site itself did not, and the founder had to scroll to the bottom of the home page to ask.

What we measured before pricing it

The home page scored 49 for mobile performance in Lighthouse, with a largest contentful paint of twenty seconds, a first contentful paint of seven seconds and a page weight of nearly eleven megabytes, the heaviest page in that week's batch. The domain on the founder's email address redirected to a second domain, which was the one that ranked, so any link sharing the email domain was leaking a hop.

Shopify's product, pages and collections sitemaps each returned nothing, and the sitemap index listed only the home page, so a crawler following the sitemap saw one page of a 53-product store. There was one quote form, on the home page, with eleven fields; the contact page had a four-field comment form; there was no page per product line and no page for fulfillment, compliance or minimums. Two reviews existed across the whole store.

The offer, exactly as quoted

$1,000 a month to start with the new site included, $0 setup, $0 upfront, a 30-day guarantee, month to month, stepping to $2,000 and $3,000 at new-client or revenue targets agreed together in writing. Ad spend separate.

Included rows: Google Ads on the searches brand founders make, a quote form on every page, follow-up, the new 12-page website, SEO, AI search visibility, Google Business Profile and reviews, email marketing to existing clients for reorders and referrals, and analytics. The demo was a minimal white 12-page site with the company's green on the primary action: home, four product-line pages, a samples page with the published sample prices, how it works, fulfillment, about, FAQ, contact and quote, with a three-step manufacturing quote form as the lead magnet on every page.

What moved the price, and what was excluded

Nothing moved the fee above the standard starting point; the site and the fix for the sitemap were the biggest pieces of work and both were included. Email marketing to existing clients was added because a manufacturer's best growth is reorders from founders it already serves, which most proposals in the batch did not need.

Excluded: ad spend, paid by the client; product photography, since the store had its own; and any change to the Shopify store itself beyond the sitemap and speed fixes, because the storefront and the marketing site were treated as separate things. The two-domain situation was flagged for a decision rather than solved on the cover.

What happened, and what a manufacturer can take from it

The proposal was sent on 2026-09-24 at the owner's instruction, with a follow-up scheduled for five days later. The page records the send and makes no claim about a result.

For a manufacturer or B2B supplier, the transferable parts are the quote form on every page, one page per product line, pages that answer minimums, samples, fulfillment and compliance in plain words, and a check of the store's sitemaps, which can be empty without anyone noticing. SearchPod's public prices are on the pricing page, and a proposal for your company takes one business day.

Related questions

a real proposal, anonymized; prices as quoted on that date, not an offer; no client name, person or address is given; SearchPod wrote and sent the proposal described.

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