Jobber vs ServiceTitan for marketing: which field service tool fits your trades business

Both tools exist to run the operational side of a service business, quoting, dispatching, invoicing, and to layer marketing-relevant features on top: a booking widget, automated reminders, review requests, and reporting that ties a completed job back to how the customer found you. The core job is identical.

What differs is scale and how each company sells. Jobber's published pricing grid tops out at 15 users on its public page, which points to solo operators through mid-size crews as its intended market. ServiceTitan's page describes payroll management, commission tracking across multiple technicians, customizable membership programs, and inventory management, features that suggest a larger, multi-crew operation is who the sales team is actually built to serve.

That difference in scale is also why one company publishes a price and the other does not: a tool priced for a five-person crew can post one number per tier, while a tool sold to operations of varying size, structure, and existing software tends to be quoted deal by deal.

What sets Jobber apart here is simply that getjobber.com/pricing (accessed 2026-09-23) shows the number before you click anything else. Four named plans, Core, Connect, Grow, and Plus, each carry a dollar figure tied to a specific user count: a solo operator on Core pays $21 a month, while the same tier for a five-person crew runs $39, and the spread continues up through Plus at $280 to $371 depending on headcount.

The cheapest tier handles booking, scheduling, quoting, invoicing, online payments, and a basic website. Each step up bolts on a specific capability: Connect brings client texting and a QuickBooks link, Grow brings job costing and workflow rules, and Plus brings a Marketing Suite and an AI receptionist feature on top of everything below it.

Jobber also publishes its integration list openly: Xero and QuickBooks Online for accounting, Gusto for payroll, Home Depot, and a Zapier connection reaching more than 7,000 other apps, plus API access, all visible without a sales call standing in the way.

ServiceTitan's pricing page (servicetitan.com/pricing, accessed 2026-09-23) names three tiers, Starter, Essentials, and The Works, but does not publish a price for any of them. Every path on the page, a Request Pricing button or a Choose My Package flow asking for industry, team size, and business focus, ends in a sales conversation rather than a number.

Features the page does name across the tiers include dispatching, scheduling, call booking, invoicing, a pricebook tool, mobile estimates, payroll management, advanced reporting, commission tracking, and customizable memberships. It also names a marketing feature called Adaptive Marketing, a field mobile app, customer experience software, accounting integration, inventory management, and call recording.

Because no price is published, there is nothing accurate to quote here beyond what the page itself states: pricing is available only after sharing company details through a demo or quote request, and the depth of features named (payroll, commissions, inventory) points to a product scoped for larger operations than the tier names alone reveal.

You cannot put a real number next to ServiceTitan today without talking to its sales team, and that is true by design, not by an oversight in this research: the page itself withholds pricing behind every entry point. Any dollar figure you see quoted for ServiceTitan elsewhere on the internet is a third party's estimate, not something ServiceTitan itself publishes.

Jobber's transparency cuts the other way: its published grid stops naming per-user prices past 15 users, so a trades business larger than that should not assume the published Plus-tier number simply keeps scaling in a straight line: check with Jobber directly at that size.

Neither company's page, as fetched, detailed a public onboarding fee or setup cost separate from the plan price (Jobber) or the eventual quoted price (ServiceTitan), so ask about setup and data-migration costs directly during any sales conversation with either company.

Choose Jobber when you want to see the exact monthly cost before committing to a demo, you run a crew inside its published 1-to-15-user range, and a Marketing Suite plus AI receptionist at a fixed top-tier price covers what you need.

Choose ServiceTitan when your operation is large enough, or growing toward large enough, that payroll across many technicians, commission tracking, membership programs, and inventory management are real requirements, and you are comfortable working through a sales and demo process to get a number instead of seeing one upfront.

If you are unsure which scale you fit, request ServiceTitan's quote and compare it against Jobber's published Plus tier for your actual user count. That direct comparison, done with today's real numbers on one side, tells you more than any general guide can.